Marketing strategy isn’t the only thing that’s changed in the past five years—the expectations of modern home searchers have as well. From your research and experience, what does the modern homebuyer or renter WANT from a real estate company?
BEN: Great question! I’d say both the homebuyer and renter want amazing customer service in the form of honesty, transparency, and consistency. Honesty in what you’re selling through marketing is actually something you can deliver on in person and through the lifetime of the resident and or homebuyer. Transparency is the new norm and can lead to a key differential, pricing, value adds, non-gated reviews, live inventory data, and much more.