Ecommerce social media marketing refers to any marketing activity done via social media profiles and platforms—including organic posts and paid social media advertising. Currently, 42.17 percent of consumers in the United States say that social media significantly influences their purchasing decisions, and 32.1 percent of consumers make a purchase that begins on a social media site about once a month. The top platforms for ecommerce social media marketing are:
However, different audiences prefer different platforms, and picking the wrong ones can tank your social media strategy. At most, you should be on four social media platforms (unless you have a dedicated team devoted to social media marketing).