What They Expect from Your Real Estate Marketing Strategy

Marketing strategy isn’t the only thing that’s changed in the past five years—the expectations of modern home searchers have as well. From your research and experience, what does the modern homebuyer or renter WANT from a real estate company? BEN: Great question! I’d say both the homebuyer and renter want amazing customer service in the form […]

Real Estate Marketing in the Digital

BETSY: Welcome, Ben, and thanks for taking the time to speak with me today! BEN: No problem, happy to do it. BETSY: You have a very successful background in digital marketing for companies ranging from Marriott Hotels to SaaS startups. How are Bozzuto and the real estate industry different? BEN: My background in growth marketing-focused roles made […]

NUDGE UNDECIDED CONSUMERS WITH REMARKETING

Even though online shopping is now the norm, getting customers to complete a purchase has become more challenging—online shoppers are bombarded with distractions like ads and videos, not to mention many consumers tend to consume other media on multiple devices when shopping online. According to Statista, these outside interruptions, along with internal website issues of costs, security, and […]

INVEST IN SOCIAL MEDIA MARKETING AND ADVERTISING

Ecommerce social media marketing refers to any marketing activity done via social media profiles and platforms—including organic posts and paid social media advertising. Currently, 42.17 percent of consumers in the United States say that social media significantly influences their purchasing decisions, and 32.1 percent of consumers make a purchase that begins on a social media site about once a month. […]

CREATE HELPFUL CONTENT LIKE DETAILED PRODUCT DESCRIPTIONS

There’s more to selling products online than listing them and hoping for the best—you need to convince shoppers they need your item and won’t regret buying it. That’s where engaging content and product descriptions come in—88 percent of shoppers characterize detailed product content as being extremely important to their purchasing decisions.  

SEGMENT YOUR AUDIENCES AND PERSONALIZE YOUR CAMPAIGNS

How many SKUs does your store carry? Chances are its in the hundreds, if not thousands. You probably planned it like this—give the customer all the options they could possibly want and it will increase sales, right? Wrong. Too many options overwhelm customers—according to Accenture, almost 40 percent of shoppers have abandoned a store to buy […]

FUNDAMENTAL ECOMMERCE MARKETING STRATEGIES TO GROW YOUR BUSINESS

Ecommerce Marketing Strategy: Where to Start At its most basic, ecommerce marketing strategy is about sending the right messages to the right person at the exact right moments. To do that, your marketing strategy should strive to achieve these goals: Create and segment buyer personas and audiences, then match them with marketing campaigns that speak their […]

Advertising on the Facebook Audience Network

Even though Facebook audience network ads automatically resize and post to the networks you specify, it sill takes some fine-tuning to make sure your campaign goes off without a hitch. If you’re new to social media advertising we strongly recommend investing in a Facebook marketing partner like Blue Corona. We’re Facebook advertising certified, which means […]

Why Advertise on Facebook’s Audience Network?

As more and more businesses are seeing the benefit of advertising on the top social platform, the news feed is becoming more and more clogged with ads–at a certain point, they simply cannot show any more advertisements without decreasing the user’s experience. We started seeing the slowdown back in Q4 of 2016, and Facebook warned that by […]

WHAT IS FACEBOOK AUDIENCE NETWORK

Facebook also shows ads on a variety of other apps and feeds outside of the social media platform itself, including Instagram, Facebook Messenger, and what’s known as the Facebook Audience Network (FAN). You are able to select on which of these platforms your ad shows, in an option called “placements” in Facebook ads manager. It […]